Cyber PR® is a boutique digital PR and social media strategy firm based in Brooklyn. We will effectively widen your audience, engage your customers and help you become an online influencer.
Cyber PR Music

Cyber PR is a boutique PR firm based in Brooklyn. We help musicians and music-related brands. Our digital PR campaigns target blogs, podcasts, and influencers and our long-term marketing plans are kick ass.
Cyber PR Music

Are you an artist, a band, a musician, a manager, a music related product, app or the next big thing?

We have a whole site dedicated to helping you and you can find it here:

CyberPR - WebImage Edit - Ester

Ester Nicholson

Cyber PR® level of excellence, attention, knowledge and professionalism helped my book and business explode into the social media world in a way that would have been impossible otherwise...
CyberPR - WebImage Edit - Ester

Ester Nicholson

Challenge: Ester came to Cyber PR already a successful thought leader.  However, she did not have an online presence to match her offline profile. That’s where our team came in.

Strategy: We expanded Ester’s audience by pitching her to hundreds of new media makers, including book review, positivity, addiction recovery and women empowerment blogs. We also coached her how to more effectively use her Twitter & Facebook profiles.

Results: Numerous book reviews, blog features, and an ongoing guest posting opportunity on, which attracts 50,000 – 100,000 visits per month. Overtime the potential for Ester is huge; as a result of long term content strategy, she was able to translate her already successful real world brand into a strong web presence, connect with her fans and establish herself as a thought leader within the online addiction recovery community.

“Cyber PR® level of excellence, attention, knowledge and professionalism helped my book and business explode into the social media world in a way that would have been impossible otherwise.  My management team and I consider Cyber PR® our friends because they have taken a personal interest in my success.  I will always return to them again and again.  They are now a part of the Soul Recovery team.  Thank you Cyber PR®  for doing only what you can do.”
-Ester Nicholson



Consenses is lead by artist and musician Sally Taylor. Ariel coached Sally through her crowdfunding campaign and she raised 80K...


Consenses is lead by artist and musician Sally Taylor. Sally has engaged artists from around the world, of every medium and genre, and brought them together by asking them to interpret one another’s artwork in the vein of a game of “Telephone.”

For example: a musician interprets a photograph, a dancer interprets their song, a painter interprets the dance, a perfumer interprets the painting, a poet interprets the perfume and so on until all five senses are represented.

This process has formed what Sally has termed Interpretative Chains: which are displayed in a gallery setting.

Ariel coached Sally through her crowdfunding campaign and she raised 80K. Cyber PR helped her design the website at and we proudly help with daily postings on social media channels.


House of Matriarch

Christi Meshell, is “the Nose” behind some of the most compelling and award-winning fragrances now hitting the niche fragrance scene.

House of Matriarch

Christi Meshell created House of Matriarch as a high perfumery rooted in the rich history of storytelling, magical and mystical ingredients and the transmutative character of alchemical principles — the rarest elements recombined to a new golden visage. Meshell herself speaks that language – a ancient tongue that is luxuriously mysterious, powerfully rendered and recalling the craft of the apothecary.

Cyber PR is helping House of Matriarch streamline their social media and connect to their customers online.


Ariel Hyatt

A Message From Ariel Hyatt...

Ariel Hyatt

You hate social media. Ok, maybe “hate” is a strong word. You dislike it strongly b/c you don’t have time for it, you don’t want to share mundane and inappropriate things.

You love sharing your values, expertise and message with people and you want to reach more of them.

You are already established offline but you want to translate your expertise and knowledge online.

There seem to be a lot of “experts” in your field who are self-proclaimed “gurus” but you’ve never heard of them and you’ve been in business longer and you have more experience, except it doesn’t look this way online.

You already have an established offline brand, however when you Google yourself all of the wrong things (that don’t attract customers or show off your best stuff) pop up.

You’ve Facebooked your fingers numb, tweeted till you’re ticked and you have the blogging blues because you just can’t seem to gain real traction.

You already have too much on your plate to handle the swarms of people making requests and your social media queues are piling up. Because of this you  feel constantly overwhelmed when you think of your social media.

You feel it’s too late to start online because all of your competition already have years on you.

You’ve hired a social media expert or a publicist and you were disappointed with the results.

Here’s What I Can Help You With…
Think of me as your online marketing shrink.  Tell me your thoughts, fears and complaints and I’ll help you recast them in a new light!
I’ll turn you into an online Rockstar.

My team strategists will blow your mind with their ability to plan and execute effectively and my additional arsenal of collaborators (amazing web designers, infographic creators, branding experts, copywriting geniuses and professional bloggers) will work with me to make magic for you!
I will help you become Googlicious in the way you want to be seen.

I will create a long-term content marketing strategy that will be effective for you, adding you to blogs and key social sites where you will be noticed.

I will leverage my network of thousands of blogs to find a collaboration team who will bring your ideas to light.

I’ll leverage my incredible network for collaboration (content marketing) with you. How incredible is it? We’ll start with my 55,000+ followers and friends across the net and add that I’m a born and raised New Yorker with an astounding base of people who I grew up with.  We will find perfect people for you to mind meld and collaborate with.  Maybe they will interview you, maybe you will interview them, maybe you will make cool videos together, or collaborate on a blog series that thousands of people will read either way… it will be awesome.

I will host a VIP day with you where we will laser focus in on what needs to get done and we will attack it together.

I’ll teach you how to not get overwhelmed by social media and you will tame that beast!

My Ideal Client…
You are already a Rockstar offline.
You have an established business.
You are a mission driven, passionate person. You want to share your passion with others.
You love your work, it’s your mission and your life’s purpose
You are long-term Investment minded and you invest in yourself.
You are responsible for taking action (there’s nothing you are not willing to try)
You love collaborating with others.
Shining a light on others has been a key to your success so far.
You are an experiential learner and learning new things is fun
You value collaboration. You put teams around you to accomplish goals

Want To Work Together?
Fill in the Project Planner and I’ll give you a call!

What We Do

  • "My PR guru & social media mentor."
    Derek SiversFounder of CD Baby
  • "Thanks to Ariel’s simple strategies, I am no longer afraid of what can be truly overwhelming when it comes to social media, online marketing, and 21st century technology."
    Talie MelnykActress, Writer & Certified Movement Specialist
  • "Ariel is on the forefront of new media. Her firm grasp on PR, Internet marketing, and social media make her an invaluable ally when it comes to getting the attention that you deserve."
    Jason Van OrdenInternet Marketing & Media Consultant
  • "Ariel is the best in the biz, period. She has always been ahead of the curve, and saw that the future for artist development was online way before Web 2.0 became fashionable. If you want to be dialed in to the blogosphere, hire her, now!"
    Casey PhillipsTalent Buyer & Digital Marketing Cons
  • "Ariel generously came to speak for my CNJ 85 Broads Chapter and she packed the room. Her presentation on Social Media was fantastic, thorough, with up to the minute metrics. I had to write this recommendation not only to tell you how terrific Ariel is but also to presence her generosity, professionalism, knowledge and just good old fashion FABULOUSNESS."
    Amanda NicolMarketing Chair, 85 Broads Central New Jersey Chapter
  • "Cyber PR® has changed the course of my life and my career. I have worked with a dozen publicists over the last several years, and none of them gave me 1/10 as much value as the Cyber PR® team. Ariel Hyatt has turned me into a thought leader, and her team has gotten me more media exposure in a few months than I had in the last decade put together."
    Dr. Kent GustavsonAward-Winning Author & Founder of Blooming Twig Books
  • "Working with Ariel via a VIP Day to get my blog on its feet and in front of its target audience moved me further, faster than expected toward my goal. Ariel facilitated a series of actions and decisions that had it up and running by the end of our session. Beyond the concrete outcome was the delight of working with someone so purposeful, knowledgeable and supportive. Her Social Media fluency and ability to guide clients through this world is invaluable"
    - Robin Reif
  • "Our "VIP Session" with Ariel was a huge success. Our firm, Alternate Resources, provides design and purchasing services to the hospitality industry so we are a very visual place with a strong business approach. Ariel showed us in a hands on, get it done now approach how to maximize our presence on social media in the most meaningful ways. No fluff, but rather lots of practical how-to's that left us energized and motivated to move forward on our own. It was a pleasure to meet her both professionally and personally. Dynamite lady and would recommend her highly to professionals in any industry where engaging in social media in powerful ways is important to you. Thank you, Ariel!"
    - Catherine Savoca